Conscious breathing for entrepreneurs whose minds won’t switch off.
I’m a tech entrepreneur who built the Formula.life Breathing Method to work with my own overactive mind — practical breathing you can use at your desk, between meetings and under pressure. Start with a free five-minute masterclass.
Channel trailer — coming soon
Feodor Breathing — channel trailer
Who I am and what I do, in 90 seconds.
What conscious breathing actually changes
No equipment, no gym, nothing to buy — just attention, given something precise to do. Here’s where it changes the most.
A mind that won’t switch off
Overthinking, replaying conversations, decisions on a loop. Breath is the fastest lever you have on a loud nervous system.
Running on autopilot
Capable on paper, stuck in practice. Deliberate attention is how you get back in the driver’s seat of your own state.
Mouth breathing
The quiet driver of poor sleep, low energy and stress. Retraining how you breathe changes how you feel all day.
Ways to work with me
Start free with the Five-Minute Formula. Go deeper with the Silence course, or work with me directly in a one-to-one session.
Silence — Breathing & Meditation
My in-depth course for a mind that won’t switch off: a 13-week path from a noisy mind toward inner silence, built for busy people.
4.8★ · 1,760 students
The Time Has Come
A one-hour online conscious-breathing session with me — live guidance and music — for entrepreneurs who’ve gone passive and want to move. My flagship 1:1; other work available on request.
Also: Mouth Breathing Elimination for functional breathing, or write to me about other 1:1 work.
Questions
Who is Feodor Kouznetsov?
Feodor Kouznetsov is a conscious-breathing practitioner and the creator of the Formula.life method. He came to breathing work during a period of chronic pain, burnout and intense startup pressure, later trained in Buteyko breathing, and built a wider practice around conscious breathing, attention and self-regulation.
What is the Formula.life Breathing Method?
Formula.life is Feodor’s structured 49-breath practice that combines breathing, internal counting, visualisation and a sequence of internally repeated syllables to organise attention and reduce engagement with repetitive internal dialogue. It’s built to be used in ordinary life — at a desk, between meetings, on the move — not only in a quiet meditation setting.
Why is it called Formula?
The method follows a defined sequence — breath, count, image and sound — arranged into a repeatable 7×7 structure. Feodor came from a technical background and approached a busy mind like an algorithm: a repeatable formula rather than a vague instruction to relax.
How many breaths are in Formula?
Forty-nine: seven groups of seven breaths, with one syllable assigned to each group.
Do I need any experience or equipment?
No. No experience, no equipment, no app. The free Five-Minute Formula introduces the whole principle in about five minutes.
Where can I practise it?
Anywhere — at your desk, in a gap between meetings, on a walk. It doesn’t need a quiet room or a special setup. Beginners usually learn it seated with eyes closed; the longer-term aim is to use it with eyes open in everyday life. The only rule: never do breathing exercises while driving or in water.
What happens if I lose count?
You return to the sequence and continue. Feodor treats noticing that your attention wandered — and coming back — as part of the practice, not a failure.
Is Formula the same as Buteyko?
No. Formula is Feodor’s own attention-and-breath method, developed before he trained in Buteyko. Buteyko is a separate, established breathing method he later qualified in; his teaching can draw on both, but they aren’t the same thing.
Do I need to believe in chakras to practise it?
No. Feodor’s own account is that chakra imagery didn’t resonate with him — what he kept were the practical elements: structured breathing, counting, sound, visualisation and focused attention.
Is it meditation?
It’s conscious breathing with deliberate attention. Rather than asking you to clear your mind, it gives your attention specific tasks tied to the breath — which is what makes it practical for a mind that won’t switch off.
Can Formula replace medical treatment?
No. Formula is a breathing and attention practice, shared as personal experience — not medical advice, diagnosis, or a replacement for medication, therapy or other professional healthcare. If you have a health condition, work with a clinician.
Start with five minutes.
The Five-Minute Formula is the fastest way to feel what your breath can do. No experience, no equipment, no credit card.